Content delivery: strategies, higher exposure?

This website has zero exposure, which is great, nobody is bothering you, no annoying crowd, full focus on write/create.

But this also means no feedback. Feedback is great. Feedback means improvement.

Let's go through some content delivery strategies. How could we boost frlan.xyz up? How could anyone get more traffic on the website?

1. Format
2. Language
3. Topic choice
4. Length
5. Platforms to distribute
6. Other

Format

People are fucking lazy, nobody wants to read anymore, because you actually have to turn your brain on.

Beside text, which is the base of everything, has to exist to maintain some quality, we could start adding/producing other formats: picture/drawing, audio, video.

• text: you can search, make a quick overview, skip parts, go backwards, you decide the consumption speed
• picture: some pictures are worth 1000 words
• audio: hearing a voice of narrator surely adds a sensation. It is consumable on the go, while commute, doing household chores. The thing is, can you really multitask?
• video: the easiest to consume, just press play. Multi-angle format: look at the screen, hear sounds, read subtitles

Language

Writing in local language is great: easier to express, you support your mother tongue.

I love writing in Slovene. Also, did Primož start the movement in 1550 for nothing?

At the same time it feels frustrating: you put so much effort into it, and then only 2 million people, folks inside the border can understand what you are saying.

Make your content available in global language(s), increase your reach. Definitively extra work, but you know why.

Some get fed up writing in two or more languages, they ditch the original, local identity. How to compromise: write globally, include just a summary in your own language. Saving time, but still showing love for your motherland.

From this angle, being a music producer is much easier, no language hassle involved. Or Mr Bean using his body, face expression to communicate wordless.

Topic choice

If we solve a problem, write on frequencies, people cannot connect with — who is going to read that? Are you writing for yourself, or your audience?

Well, if author doesn't like the topic he writes about, what's the point then? Money? Waw, so creative.

Win-win-win situation: write for yourself, for the audience, get paid for it. Damn, is that even possible?

Solving your own problems

Solving your own problems, doing content about it, assume people can relate, that's one way to go. The world population is 8 billion, for sure someone has got the same problem as you have.

Solving other people's problems

The other way to go: create polls, ask audience, what their problem is, solve it.

But you don't begin with the fan base, who you could ask, you need to earn it first.

Check forums, online communities, that already exist. Observe your friends, family, people around you, what they struggle with, analyze and solve it. Offer a solution via your content, send the link. If it has value, it will circle around. No begging aka "please, share my article" involved.

Solve many problems, offer valuable content, and you will get exposed. No need for paid marketing.

Story telling, casual entertaining content

Another option: chill, step back from hard analysis, asking/answering questions, solving problems. What happened to good old story telling? Some casual entertaining content?

People come home, tired from work, life, kids, wives — who is in the mood for smart, valuable topics? All the crowd wants is, easy consumable, non-thinking material. Cat, dog videos, gold digger pranks and other trash.

Length

Why do people like social media content? Because the posts are short, you can digest it in a couple of seconds.

TV shows, they went from 40 to 20 min per episode. To catch more people saying:
"I don't have an hour, but I have got 20 min for a quick episode."

Whatever you create:

• text message, email, social media post
• article, short video
• book, podcast, online course

—do it in the shortest possible way.

Shorter, better the chance of people to actually check it out. Time needed to go through something is a crucial factor.

Cut the crap, long intro, annoying commercials, explaining how you feel today — straight to the point. Alright: don't rush into a topic to sound headless; don't clip out crucial information just to make it short.

Isn't it better:

• text/email/social media post: a couple of sentences instead of a few paragraphs?
• article: thousand instead of few thousand words?
• Youtube video: a couple of minutes instead of twenty?
• book: 80 pages instead of 500?
• your father: preaching 30 instead of 90 minutes?

Since delivery is super easy in digital era, a great "higher exposure" technique would be: dispatch your content in smaller packages, deliver it more frequently.

Short length means fast and easy consume, true, but mostly it also means fast forget and meaningless scrolling. Sometimes you need to stick with a topic for a while to get somewhere. To see a wall of text might be discouraging, time consuming to engage, but you cannot get "more in depth understanding" by one liners.

Platforms to distribute

For content to reach more people, one can deliver it via more channels. Aiming for platforms, where people like to "hangout". Create content once, distribute to many locations.

I checked a lot of content creators (funny, serious, trash) to see what they use to distribute, or how they "stay connected".

Here are some possibilities, clearly the list goes on. Some use many, some few, some minimal.

In theory, a lot of channels = a lot of attention = a lot of money, if you know how to convert attention into cash. Being available everywhere also means more maintenance. You need to be careful, not to end up being more busy with distribution and social updates than creation. Or becoming a heavy "fast content" consumer.

Platforms to deliver your content and connect:

• your own website (code by yourself or WordPress/Wix)
• provide RSS feed
• Medium (online publishing platform for writers, thinkers, and storytellers)

Communication channels:
—deliver the link or content itself to people's inbox (don't get annoying)
—create community/discussion group

• email
• classic text message
• WhatsApp
• Viber
• Telegram
• Slack
• Snapchat (video communication)

Video oriented platforms:

• YouTube
• Vimeo
• Patreon
• OnlyFans
• Twitch

Social media:
—crowded and noisy
—people competing for attention: views, likes, comments, shares

• Facebook (share publicly with anyone, share only with your friends, share inside a group (people with the same interest))
• Instagram
• TikTok
• Twitter/X
• LinkedIn

Audio oriented platforms:
—as for music, podcast

• SoundCloud
• Spotify
• YouTube Music
• Google Podcasts (will soon get synced and replaced by YouTube Music)
• Amazon Music
• Apple Podcasts
• Apple Music

Self-publishing platforms to sell books (Amazon Kindle, Barnes & Noble, Kobo, etc.), platforms for online courses (Udemy), discussion forums like Reddit. Go street mode and post stickers outside in public area.

The amount of options to push, deliver your content, it makes you dizzy.

Other

Other stuff to try/play around regarding content creation and delivery.

Permanent vs temporary

Post it as temporary, if you really want to share something, get mid-feedback, but don't want to trash up your archive.

Some creators share content progress or what they are doing/thinking now as temporary to have higher post frequency, keeping the fanbase busy, engaged, informed. When the work is done, publish as permanent.

Create new OR review & update

Article, you posted, is out of date, or you want to make an edit. How to proceed?

• keep the old article as a record, make a new one? —now you have two
• update the old article?
• what about just commenting old articles?

Comments on/off

Comments OFF: more clean, not losing time and energy with what people might want to add to the topic.

Comments ON: get valuable feedback and improve. Let the audience participate, feel connected, create with you: comments, thoughts, questions. Build a community.

Public vs private

Share with anyone who has an internet connection or only with people on a private list, in a private group?

Private lists are great, because you obtain people's contact, you can reach out to them (ask, inform, offer).

Common tactic: public stuff is free, private runs on subscription/membership fee.

Free/charge/donate

• make some quality content for free, make some more and CHARGE it
• make it all for free, install DONATE button somewhere on the website (let them decide if and how much something is worth)

Active membership on xy platforms

Pushing the content/news via social media channels is a classic.

Other ways to boost your name: be an active user, show support, comment content from other creators, communicate, be helpful, curious into people's life/work and you will receive it back.

Can be a dangerous game without setting up limits: easily getting sucked into the world of "fast content" endless, meaningless scrolling.

Example from the streets: companies create Tinder, Bumble profiles to boost their products, services. Pretty creative, isn't it, to use online dating apps as info spreader?

Let's not forget, you don't need a fucking platform to be active. Talk, share, discuss with people in real life, attend events, don't just play the passive, shadow role.

Adding gimmicks to spice it up

Going through a serious, dry topic, or for no reason at all, adding unexpected elements to surprise the audience is always a good idea.

• jokes
• stories
• foreign language
• made up words
• slang
• accent
• sound effects
• being aggressive, provocative (initiate fire)
• authentic mistakes, fuck ups (cannot be generated by glorious AI)

See a video example: "Life of a retail employee", at 3:47, by Low Budget Stories. Suddenly a character with a broken accent comes up, isn't it hilarious?

Collaboration

Collaborate, attract viewers from your fellow creators, increase the fanbase.

• perform/make a product with other creators, labels, businesses
• publish as a guest on someone else's platform
• collaborate with people from the past: reuse and edit their old (famous) work

Always a classic: street collaboration aka street interviews or any other form of interaction.

Summary, estimated reading time, copy & share button

At the end of your long and complicated master thesis, your mentor tells you to recap all the hard work on one page. That is for the busy people higher up on the ladder, they don't have time for 100 pages of detailed blah-blah.

Same strategy with the article, whatever: sum up in few sentences.

Estimated reading time: convert words into time. Let people know, how much time needed to consume what's on the screen. According to the internet, the average reading speed of most adults is around 250 words per minute.

Chris Bailey as an example: he always includes a takeaway and estimated reading time in his articles.

Copy & share button: make it easy, remind the audience of an option to share.

See Sivers' articles as an example: a simple "copy & share" and "post comment" form.

Technical aspect and style

How pleasant/available is it to consume your content? Things to think about:

• colours and style: do eyes bleed after 10 min looking into the screen?
• navigation: is there a logical website structure or you get lost after 2 clicks?
• gadgets: suitable to consume on PC, tablet, phone?
• pop up features: do we really need a subscribe/donate banner jumping on the screen after spending 5 seconds on the website?
• accessibility: if a blind, deaf person navigates on the site, do they stand a chance?

"About me" and email

There is no info about the author, how trustworthy is the website? Add "about me" section, show people you are a real person, not a fucking robot. Gain trust, integrity.

Publish your email address. Give the audience an option to contact you. For discussion, feedback, possible collaboration.